How It Works

The Concur Home Page is the widest-reaching touchpoint in the Catalyst system — every traveler sees it when they log in, whether or not they're actively booking.

When a traveler opens Concur, Catalyst evaluates their profile against all active playbook tactics and selects the most relevant tiles for display. The Smart Prioritization Engine considers behavioral history (past booking patterns, compliance trends) and situational context (upcoming trips, recent policy changes, seasonal patterns) to determine what appears.

Home page tiles typically fall into three categories. Pre-trip guidance surfaces before a known trip — destination info, visa reminders, or "your flight to London is in 5 days" prompts. Anytime messaging delivers program-wide nudges that aren't tied to a specific trip — sustainability goals, hotel program highlights, or peer comparison leaderboards. Positive reinforcement acknowledges recent good decisions — "Great choice on the Hilton last week, you saved $47 vs. the city average."

This touchpoint supports the broadest range of content types: Custom Banner Insights, Educational tiles, PI (Personalized Insight) messages, and Encouragement messaging. It's also where clients often deploy their first Catalyst content, since it requires no booking-flow timing and reaches 100% of active travelers.