Behavior Change Tracking
Tracks whether travelers actually changed what they do after seeing Catalyst guidance — measuring behavioral shifts across advance booking, supplier selection, and spend patterns.
Measurable Impact
Social
Cost Avoidance
Calculates the actual dollar impact of Catalyst guidance by comparing what travelers booked against what they would have booked without intervention.
Measurable Impact
Social
Tactic-Level KPIs
Each of the playbook tactics has its own KPIs that measures how the tactic is influencing traveler behavior — not just whether it was seen.
Measurable Impact
Social
Trend Visualization
Displays tactic performance, compliance rates, and cost avoidance as trend lines over time — making it easy to see what's working and where to adjust.
Measurable Impact
Social
