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Catalyst
Product
KPI Reporting Insights
Built-in measurement tied to business outcomes that tracks performance against specific KPIs for every tactic, giving travel managers clear, reportable proof of program impact.
Tripkicks Platform
Product details
Built-in measurement tied to business outcomes -- not engagement metrics. Every objective and tactic has clear KPIs tracked automatically: advance booking compliance rates, preferred supplier adoption percentages, cost avoidance tied to specific interventions, booking pattern shifts over time. The reporting interface shows exactly what's working, where behavior is improving, and where adjustments are needed. Makes it easy to demonstrate tangible value to leadership with defensible numbers like 'Catalyst drove a 12% improvement in advance booking compliance' instead of 'We had 5,000 impressions.'
How It Works
KPI / Reporting is the Verified pillar of Catalyst. It closes the loop between intervention and outcome.
For every tactic that's active in a client's program, the system automatically tracks the corresponding KPI:
Advance booking tactic tracks advance booking compliance rates over time
Preferred supplier tactic tracks adoption rates by destination and supplier
Cost savings tactics track quantified dollar impact
Sustainability initiatives track carbon reduction metrics
The reporting interface gives travel managers a clear view of what's working without having to pull data manually. When leadership asks "what does our travel program deliver?" -- there's a clear, defensible answer.
This is what separates Catalyst from solutions that measure engagement (clicks, opens, impressions). We measure behavior change and business outcomes.
