PRESS RELEASE

New York, NY — April 22, 2026 — Tripkicks, a leader in travel program innovation and engagement technology, today announced the launch of Tripkicks Catalyst, a breakthrough platform that transforms corporate travel programs into self-improving systems through intelligent automation and behavioral science.

Corporate travel programs invest heavily in policies, preferred suppliers, and program design, yet struggle to translate those investments into actual traveler behavior. Tripkicks Catalyst addresses this challenge by delivering intelligent, behavioral science-based guidance across the full trip journey — at the exact moment travelers are making decisions and taking action.

"Travel managers have been stuck in a cycle of manual enforcement — pulling reports, chasing violations, and constantly creating communications and chasing outcomes one initiative at a time," said Jeff Berk, CEO of Tripkicks. "Catalyst fundamentally changes that by creating programs that guide travelers automatically, measure what matters, and improve themselves over time. We've codified what works and made it systematic."

How Tripkicks Catalyst Works

Tripkicks Catalyst integrates directly into the traveler experience — reaching travelers while they are actively making decisions — starting with booking and extending guidance throughout the entire trip journey, including pre-trip preparation, booking, and expense submission. Catalyst comes pre-loaded with proven strategies for the objectives corporate travel programs care about — both for compliance and to make sure travelers have the information they need to be successful on every trip. Rather than relying on static policy reminders, Catalyst applies behavioral science and uses corporate travel data to determine what information to show, how to show it, to whom, and when.

At the core of Tripkicks Catalyst is an adaptive intelligence layer that continuously adjusts based on traveler behavior and company-wide patterns. First-time travelers receive education and orientation, while repeat violators see escalating guidance. When peer comparison data strengthens a message — such as preferred supplier adoption — it is incorporated automatically. When it doesn't, the system adapts its approach to achieve the same objective.

Before booking, travelers see contextual guidance on preferred suppliers, policy requirements, and smarter options based on their specific search. During booking, real-time prompts encourage better decisions. After the trip, post-trip communications reinforce what went well and surface what the traveler can do better next time. Catalyst delivers that guidance across the channels travelers already use — including the booking tool, Slack, Teams, and email — so travel managers aren't stuck building it themselves or managing it in multiple places. An AI-powered experience is also woven throughout the entire journey, giving travelers immediate answers to their questions and reducing the volume of requests that would otherwise land on the travel manager's desk.

Clear Measurement and Continuous Improvement

Every objective activated within Catalyst is tied to clear KPIs — such as preferred supplier adoption, advance booking compliance, and cost savings — that are tracked automatically. Travel Managers gain visibility into what is working, where behavior is improving, and where adjustments are needed, without relying on manual analysis or post-booking enforcement.

Catalyst continuously analyzes traveler behavior against the program's goals. When it spots where the program could be stronger, it delivers targeted guidance at scale to close the gap, creating a program that improves itself without constant reconfiguration.

"Travel Managers were hired to be the architects of their programs," Berk added. "We built Catalyst to handle the execution so they can stay focused on strategy. Companies get proven approaches that work from day one, with clear measurement that makes it easy to demonstrate program value to stakeholders. The system sees where the program is slipping and works to drive behavior change with specific travelers to close that gap."

A New Standard for Corporate Travel Programs

Tripkicks Catalyst enables organizations to shift focus from manual administration to strategic program design — achieving better results across cost control, compliance, sustainability, and traveler satisfaction, while reducing the burden placed on travel managers.

Catalyst integrates with major online booking tools and reaches travelers through multiple touchpoints including the booking flow, home pages, expense screens, and communication platforms like Slack, Teams, and email.

Availability

Tripkicks Catalyst is available now to enterprise and mid-market corporate travel programs. Organizations interested in learning more can schedule a consultation here .

About Tripkicks

Tripkicks is a travel technology powerhouse, enabling connectivity and engagement across the business travel industry and throughout the entire trip journey. Our solutions empower companies across the world with the tools to achieve their travel program goals and enhance the experience of their travelers. Tripkicks serves Fortune 500 companies and large enterprises seeking to systematically improve travel program outcomes through intelligent automation and behavioral science. For more information, visit www.tripkicks.com.